Online Reviews Archives - myPresences

Boost Your Employer Brand: Why Employee Reviews and Recruitment Site Presence Matter

Paul Gordon — Thu, 26 Jun 2025 08:55:43 +0000

In today’s digital age, a company’s online reputation can make or break its ability to attract top talent. Employee reviews and a robust presence on recruitment-focused websites are critical components of building a strong employer brand. Here’s why prioritizing these elements is essential for businesses looking to thrive in a competitive job market.

Why Employee Reviews Matter

Employee reviews offer a transparent window into a company’s culture, work environment, and leadership. They are a powerful tool for prospective candidates who rely on authentic feedback to make informed decisions about where to work.

Building Trust and Credibility: Positive reviews from current and former employees signal a supportive and engaging workplace. According to a 2023 Glassdoor study, 86% of job seekers read company reviews before applying. Authentic, positive feedback builds trust, while addressing negative reviews constructively shows a commitment to improvement.
Attracting Top Talent: High-quality candidates are more likely to apply to companies with strong review ratings. A consistent stream of positive reviews can differentiate your organization from competitors, showcasing your commitment to employee satisfaction.
SEO Benefits: Reviews contribute to search engine optimization (SEO). Platforms like Glassdoor and Indeed rank higher in search results when companies have active, up-to-date profiles with frequent reviews. This visibility ensures your company appears when candidates search for opportunities.
AI Benefits: In the same way reviews and recruitment profiles contribute to SEO they also help you get found on AI. Prospective employees ask AI about good places to work or they may ask about working at your company specifically.
Feedback for Improvement: Reviews aren’t just for candidates—they provide valuable insights for employers. Constructive feedback highlights areas for growth, helping companies refine their culture, benefits, or management practices.
Helping the Sales Process: Prospective customers will also look at your Employee reviews to determine what your employees think of you. Bad employee reviews can be a red flag and an indication of a company not being run well.

The Power of a Strong Online Presence on Recruitment Platforms

A well-maintained presence on recruitment-focused websites like LinkedIn, Glassdoor, and Indeed is more than just a digital storefront—it’s a strategic tool for talent acquisition.

Showcasing Company Culture: Recruitment platforms allow companies to highlight their mission, values, and workplace perks through detailed profiles, photos, and employee testimonials. A vibrant profile with regular updates creates a compelling narrative that resonates with job seekers.
Wider Reach to Diverse Talent: Platforms like LinkedIn have global reach, connecting you with candidates from diverse backgrounds and skill sets. A strong profile ensures your job postings are seen by both active and passive candidates, expanding your talent pool.
Engaging with Candidates: Many recruitment platforms enable direct interaction with candidates through messaging, job alerts, or Q&A sections. Engaging promptly and professionally demonstrates that your company values its applicants, fostering a positive candidate experience.
Competitive Advantage: Companies with outdated or incomplete profiles risk being overlooked. A polished, active presence signals that your organization is forward-thinking and invested in its workforce, giving you an edge over competitors with lackluster profiles.

Best Practices for Leveraging Reviews and Online Presence

To maximize the benefits of employee reviews and recruitment platforms, consider these actionable steps:

Encourage Authentic Reviews: Motivate employees to share honest feedback by creating a culture of openness. Avoid pressuring staff for positive reviews, as authenticity is key to building trust.
Respond to Reviews Professionally: Acknowledge both positive and negative reviews with thoughtful responses. Thank employees for praise and address concerns constructively to show accountability.
Optimize Your Profiles: Regularly update your company profiles on recruitment platforms with current job openings, employee stories, and high-quality visuals. Ensure your branding is consistent across all platforms.
Monitor and Analyze Feedback: Use analytics tools to track review trends and sentiment. This data can guide improvements in employee experience and recruitment strategies.
Promote Your Presence: Share links to your profiles on your company website, social media, and job postings. Encourage candidates to explore reviews and learn about your culture before applying.

Types of Recruitment Platforms

Recruitment and job platforms are not just limited to Job sites like Indeed or Monster. Some platforms have a focus on what its like to work for a company or focus on a particular niche such as IT Jobs. Some of these platform types include:

Jobs. LinkedIn, Indeed, Monster .
Reviews. Glassdoor, Blind.
Company Culture. Great Places to Work, FairyGodBoss, Comparably.
Industry. VentureLoop.
Australia. Seek.
German. Xing.

See more about the best Online Recruitment Platforms.

Conclusion

In a world where candidates have access to a wealth of information, employee reviews and a strong online presence on recruitment platforms are non-negotiable for companies aiming to attract and retain top talent. By fostering authentic reviews and maintaining an engaging, professional presence, businesses can build trust, enhance their employer brand, and stand out in a crowded job market. Investing in these areas isn’t just about recruitment—it’s about creating a workplace that employees are proud to endorse and candidates are eager to join.

myPresences helps you manage your Online Presence and Reputation on 30 top recruitment focused websites and apps in addition to the hundreds of other review platforms we work with.

Try a 14 day free trial today and start building a strong employer brand online.

Winning with your local SEO – the value of presenting multiple review options

Corey Hinde — Fri, 28 Mar 2025 03:49:48 +0000

For businesses that service a local area (trades, retail etc), winning with Local SEO is vital.

What is Local SEO?

Essentially, simply being found locally by people searching for you.

This could be Google Maps (the Google Business Profile), or organic Google Search (your website), or even in local Facebook Groups where locals ask about various services and businesses.

For example, if you are looking for an Electrician in Auckland NZ, then showing up on Google Maps is a strong play. So would presence in a local Facebook Group, where people ask about Electrical services.

When we evaluate where leads come into these types of local businesses, it’s always amazing to us that often, the Google Maps listing (Google Business Profile), will send more customers to the business than what their website does!

What we’ve found in our work helping businesses rank better locally over the last few years, is that Reviews (Google, Facebook, other 3rd party options) are THE most important factor in improving your presence, and getting customers locally.

Yes, there are quite a few things to do to ensure you win locally on Google etc, but we’ve found if there is ONE thing that stands out, it’s getting good, regular reviews.

Obviously using a tool like myPresences will help you in this regard, so please consider using their help here.

Remember – regular reviews help you convert browsers into customers – almost everyone these days is looking at reviews online to establish if you are a good business.

We’ll list out some steps you can take to ensure you are getting good, regular reviews so that you can win locally online:

Always loop back to customers asking for feedback

This sounds obvious but it is truly amazing how many businesses do not do this.

For our clients, we work with them to design a feedback workflow that is mostly automated.

For example, every Monday, clients from the previous week get an email simply asking for any feedback on how their experience was.

If the reply comes into the marketing team inbox, and its +ve, a follow up goes out asking for a review.

Designing the emails and reach-out process is a once off job, following people up is manual, but well worth it.

Provide a 2nd Review option apart from Google

We’ve found that lots of people can’t or won’t leave Google Reviews. There are various reasons for this.

We’ve also noticed though that the Google Business Profile picks up reviews from other places, like Facebook pages.

So, we get clients to provide a 2nd option as well, and oftentimes we’ve noted that a customer might not have a Google account, but they do have a Facebook account.

All reviews count, all reviews help you get noticed, all reviews help you rank higher in a variety of places. Go get those reviews!

Go back to older customers

When a new client comes to us, we get them to design a strategy to reach out to customers from further back in time, e.g. last year, the year before that etc.

This is for 3 reasons – reviews, referrals, and reactivations.

Imagine you bought some shoes 2 years ago from your local sports shoe retailer. You get an offer via email for 30% off any new pair of shoes that people are free to share with friends.

This can generate a referral to a friend, a reactivation of that customer, and then give you an opportunity to generate a review as well from that client. It’s a very worthwhile tactic.

Recently we worked with our own Business Advisor, to discover ways to increase profit.

We were shocked at how much new clients were costing us in acquisition costs, so the idea of reaching out to existing clients certainly hit home for us.

Older customers can be such a great source of reviews, referrals, and reactivations!

To conclude – we can’t recommend ramping up your review acquisition enough.

Google Business Profile recently made this even easier by providing a built in QR code to their platform, so get busy and figure out the best method for your business.

More information:

Optimize your business for AI recommendations

Google Business Profile Management

SEO Checklist for local businesses

Multi-Location Review Management

Paul Gordon — Tue, 07 Jun 2022 12:34:37 +0000

Reviews are incredibly important to your business. And if you have multiple locations then setting up a multi-location review management strategy is a must.

They are one of the most important factors in helping you rank well and people read them before deciding to choose your business over your competitors.

There’s no 2 ways to say it. If you have limited or no reviews or they are worse than your competitors you will lose business online, and even worse, it will be to your biggest competitors.

It is essential to have a review management strategy for your business.

This should include at least:

Determining which review sites are important to your business
Ensuring each location is listed on your review sites
Monitoring those sites for reviews
Replying to reviews in a timely manner
Proactively getting new reviews on the review sites where you need reviews
Showcasing those reviews on your website or social media

If you are a multi location business you have more challenges. You need to do this for your brand as a whole and also for each location.

What is multi-location review management?

Multi-location or enterprise review management is the process of managing reviews for more than one location or branch of a business. It involves managing reviews at the corporate or brand level and for each of the locations that make up the organisation.

This can be time consuming and complex, especially when you have hundreds or thousands of locations to manage. It gets even harder when you have many review sites to manage for each location.

Good luck flipping accounts and logins and remembering which review you needed to reply to.

All while getting back in a reasonable period.

Why should I manage reviews for all my locations?

Best practice is to have seperate pages on popular online services for each business location.

Whether you created them yourself or not, you will have pages online for each of your locations on 100’s of online services.

Don’t worry, you don’t have to manage all of them.

But you should focus on the most important ones such as Google Business Profile, Facebook, Yelp, Bing, Apple Maps, Tripadvisor and more.

Each of your locations ability to rank on each of these services will be affected by the aggregate rating and reviews on each listing.

Your ability to convert visitors to customers on each of these profiles is also very highly affected by your ratings and reviews on these profiles.

On top of these services you probably have 5 to 10 niche websites with reviews that may be even more targeted to your business and the quality of your reviews there will directly affect how much business they bring your business.

Setting up a multi-location review management strategy

First things first, you need a strategy to tackle this problem.

Before you begin you need to lay some groundwork.

What is your multi-location listing policy?

Do you want to each location to be listed, or just the main brand? This may not be a decision left up to you on many review sites as listings will be created for you in many cases.

Some review sites like TrustPilot only allow one listing per domain so you can only get reviews at the brand level there.

Decide whether you want to have seperate listing pages or not for each review site. This will then dictate whether you need to add, claim or remove existing listings on some sites.

Which review sites do I need to manage?

When it comes to reviews the king of all sites is Google. Your Google Business Profile should be your first priority.

You should then look at sites like Facebook, Yelp, Bing Maps, Apple Maps, BBB and more to decide whether you want to actively manage reviews on these sites.

Then, look at your most important industry review sites (such as Tripadvisor, Houzz, Zomato and Realtor.com) to include the ones that are most important to your business.

Lastly consider any geographically local review sites that may be important to some of your locations based on where they are. These reviews sites can be very important in certain communities and you may want to manage reviews there.

The best way to do this is with a reviews and listings audit for a number of key locations. This will identify which websites are important and where each location is currently getting reviews.

Where is each location listed now?

To properly manage each location you need to have easy access to each listing. These listings need to be organised so you can quickly go to the reviews for that location on each site.

This may be via a management console for each service or via a review management tool.

Which locations don’t have listings yet?

If your strategy is to grow reviews for each location then they all need to be listed on each review sites where you want to manage reviews.

Even if a review site has some of your locations listed already, don’t expect them to have all locations listed.

You may need to claim or add new listings on the review sites you manage so that each of your locations is fully listed.

Monitoring reviews for multiple locations

Once you have your listings you should monitor your new reviews for each location and review site.

Your reviews are a great resource. You can use them for customer feedback, to see what is working and what isn’t. You should response to each review good or bad in a reasonable amount of time.

If a customer leaves a bad review try to help them to resolve their issue. Hopefully you can make them a happy customer again and get them to amend or remove the review.

Monitoring reviews for many locations, on many sites is complicated. You should be using review management software to do this.

Replying to reviews for multiple locations

You should aim to reply to as many reviews as you can, even if they are just a star rating. Always be respectful and try to get back to the reviewer will their review is fresh in their minds.

Replies are also a great way for other customers to judge you by how you handle feedback.

When you are replying you will have to log in and out of multiple service portals. If you are using review management software you may be able to reply directly from one interface for some review sites.

Getting new reviews for multiple locations

Most people don’t leave reviews without being prompted.

To really ramp up your review strategy you need to proactively ask your customers for reviews on the review sites where you need reviews.

You can choose to get new reviews on Google first and once you have enough start prioritizing other review sites where you need reviews.

The best way to get new reviews is automatically. You don’t want to have to think about it.

You should setup a process to automatically send review requests to customers who have recently used your service. These review requests might be triggered by raising an invoice, receiving a payment or just by adding a person to a list.

Customers should receive emails or texts (or a combination) in a sequence over a period of up to a few weeks until they leave a review. We recommend at least 3 touch points. Studies have shown that people rarely act on the first email so the follow up sequence is more likely to lead to a review.

Showcasing your reviews for each location

Once you have good reviews at each location you need to showcase them to your customers and prospects.

People visiting your website or social media channels.

You can do this using website widgets to automatically publish your best reviews to your website.

Each location should have a location page on your website. Put a reviews widget for each location directly on the location page on your website to show website visitors the best reviews for the location they are viewing.

You can also post your best reviews directly to your social channels as either text or an image.

Multi-location review management software

The process of managing reviews for more than a handful of locations becomes increasingly hard and time consuming as you add more locations.

If you not using review management software you are likely to stray from your goals and find it hard to keep up with new reviews.

If you don’t have this problem, you need to get more reviews.

We recommend you use a review management tool that:

Consolidates reviews from multiple locations and review sites
Allows you to reply to reviews for multiple locations in one place
Works with all the review sites important to your business
Allows you to manage your listings on your review sites to ensure each location is listed

myPresences is the world’s best tool to manage reviews online for multi-locations businesses. We support over 300 review services worldwide and make it as quick and easy as possible to implement your entire review management strategy.

Try myPresences free for 14 days or book a discovery call to get a 3 location demo using your own location’s reviews.

7 reasons your business needs an online reviews strategy

Paul Gordon — Wed, 28 Apr 2021 12:16:01 +0000

Online reviews are a big part of how consumers choose a business. 86% of consumers read reviews for local businesses (95% for people aged 18-34). Without good reviews your business is not going to be found or not considered.

Chances are you will receive reviews online, and not all of them will be fair or even accurate. However, you need to embrace them and have an online reviews strategy that turns reviews to your advantage and puts you in control.

Love them or hate them, you need to take online reviews seriously as they can make a major difference to your bottom line. You have the power to make that a positive effect and to put a strategy in place to ensure your business has the best online review profile possible. If you don’t you are just building your competitors businesses.

Why are online reviews critical to your business?

1. People expect to see reviews

People want to read reviews of your business before they choose you. They expect a good business to have them. If they cannot find reviews for your business they will move on to your competitors. If you have no reviews people may assume your business is not good and will avoid it. This only pushes your prospective customers to your competitors, growing their business at your expense.

Don’t underestimate the importance of social proof when choosing a business.

2. Google My Business

Google My Business is the most important presence online for most local businesses. For you to rank well and appear in the Google Local Pack you will need to have reviews in greater numbers than your competitors (and with better ratings). With only 3 places on the Google Local Pack appearing in this top 3 can be difficult but may make or break your business.

Reviews account for 15.44% of how Google ranks a local business. Businesses appearing in Google’s top 3 local positions have an average of 47 google reviews.

You should be generating reviews on Google My Business as a matter of priority as well as on Facebook and other major profiles.

3. You need good ratings to appear on page 1

In addition to Google My Business there are lots of other places potential customers will look for you. Services like Yelp, Tripadvisor, Zomato, Facebook and many others. These services have websites and mobile apps where consumers are looking for local businesses. The great thing about these apps is that people using them are very likely to be close to making a purchase.

If any of these services are important to your business you should aim for the highest rating possible so that you appear as high as possible in search on these apps and websites. Most people don’t look past the first page of results and it is usually your ratings that determine where you rank.

4. Insurance

You don’t want to be the business with no reviews or 1 review and then comes a 1 star review. If you haven’t already built a corpus of good reviews, these bad reviews that come out of the blue can destroy your ability to be found and chosen online. You then have to scramble to get more good reviews quickly which might send a bad signal to companies like Google potentially getting your profile penalised.

Having a large number of good reviews (4.0 star and up) also gives consumers a counter point to the bad review, they can see that you have many happy customers.

Ensure you are generating reviews on all your major presences online in a natural way over time. This way, when a bad reviews occur they won’t majorly affect your reputation.

5. Feedback

Feedback is critical to any business. Do you have access to critical feedback on your business now? Sure there will be some that are just plain unfair and wrong, but the real critical feedback will be invaluable.

Ask your customers for reviews and feedback and take what they say with a critical eye to your business. Maybe they will identify a problem you can address or an employee that needs further training. Getting this feedback can make or break your business.

6. Increased presence

Being listed on review services increases your businesses online presence. You should not feel negative if your business appears on one of these services. These presences give you the opportunity to be found online more often and may include backlinks to help your business rank better online.

There are probably many review services in your niche and if you are not listed there already you should get listed, claim your profile and start encouraging your customers to review you there.

7. Social Proof

All of the reviews and feedback generated online can also have another benefit, you can publish your best reviews on your website as social proof to potential customers visiting your website. If you get a great review on Google My Business, Facebook or Yelp show the people who are your best prospects, the ones on your website already. Some amazing social proof may be all they need to tip the balance and make them a customer of your business.

91% of 18-34-year-olds trust online reviews as much as personal recommendations.

Where is your business at right now? Do you have reviews? Are the reviews on the right services where customers look for you? Is your average rating high enough to get noticed?

Looking to kickstart your business’s online reviews strategy?

myPresences helps your business manage your online reviews across 100’s of online review sites, and request new reviews from your happy clients. You can then showcase these reviews on your website automatically.

Try a 14 day free trial of myPresences today. See where you have reviews and start showcasing your best reviews on your website within minutes.