StoryMaking – StoryMaking https://storymaking.me Helping You Create Great Stories Tue, 09 Nov 2021 14:42:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 190981662 Why It’s Absolutely The Right Time To Write A Book https://storymaking.me/write-a-book/?utm_source=rss&utm_medium=rss&utm_campaign=write-a-book Tue, 09 Nov 2021 14:38:12 +0000 https://storymaking.me/?p=4415 I’m not a fan of absolutes. So I naturally hate it when someone says everyone should do something. But here is the one exception.

Everyone should write a book.

Here’s the thing about writing a book: it is the best thing you can create. Why? A book is the ultimate Swiss-Army knife. You can do absolutely whatever you want with it.

Writing a book is one thing you can do to really set yourself apart from everyone else.

I don’t care if you officially publish it. That’s honestly up to you. Maybe your book would work better first as a course. I’ve seen that approach used quite a few times. For example, Donald Miller had a conference and a course before he ever created his book Building A Story Brand.

A book can become the basis for your content marketing. Emails. Blog posts. Social media. You name it. A book is a mountain of content that you can share with other people. People may not have time to digest an entire book. That’s fine! Give them smaller samples in different forms via repurposing.

You can write a book, even if you don’t consider yourself to be a writer. No typewriter, sweater or pipe required. All you need is a notebook and pencil or a word processor. That’s it!

No one will ever anoint you as a writer. There’s no secret handshake or club. Author Steven Pressfield says that you’re a writer when you say you’re a writer. Other people will say you’re a writer when you’ve written a book.

Photo by Brad Neathery on Unsplash

The Secret No One Tells You

Here’s a secret I wish someone told me years ago: It doesn’t even have to be a long book. Here’s a secret that people rarely talk about: a lot of people like short books. Believe it or not, my first book, Ready Aim Fire, was only around 12,000 words or so.

That being said, Ready Aim Fire wasn’t one of those books that is really a blog post in disguise. It was 12,000 words long but those words carry the weight of a 50,000-word book. Best of all, my first book wasn’t about me. It was actually about the reader. We all need to get better with achieving our goals. We all need to get better with creating habits and finishing projects.

Make no mistake, the book Ready Aim Fire completely changed my life. It really became my manifesto of sorts and is the foundation for everything I’ve achieved in my career.

Photo by Author

I still remember opening that box revealing my book for the first time. I was in my daughter’s room. I couldn’t believe how it looked and what it felt like to hold it in my hands.

That book helped me get out of debt and build a readership. It landed me freelance opportunities and honestly is the one thing that really jumpstarted my writing career. I was moving from a 14-year accounting career to a writing career. I still pinch myself when I think about that.

It’s easy to do what’s comfortable and easy. It’s easy to maintain the status quo. I truly thought I was trapped in my accounting job. I didn’t know I could get out. I thought I’d have to keep hustling in the margins forever by writing before work and after work. I was wrong.

The ultimate way to shake things up is to write a book. A book is a master key that unlocks a lot of doors.

Writing a book is the single most powerful thing you can do if you want to have some serious impact.

The hard truth is that not many people write books. According to New York Times writer Joseph Epstein, 81 percent of Americans feel that they have a book in them. But of that 81 percent, only .5 (half of one percent) actually write a book.

Being an author opens doors that are not available to everyone else.

Whether or not you make much money from your book sales alone is irrelevant. By writing a productivity book, I landed a gig working with one of the biggest productivity websites in the world. You can’t make this up!

Writing a book gave me the authority to become a productivity coach. And I found myself working at a major productivity blog for several years too.

But that’s just me. How about you?

Let’s say you want to start a business.

I know of many examples of individuals who wrote books to build their own business. Tim Grahl immediately comes to mind. He wanted to help people with book launches, and he wrote the book, Your First 1,000 Copies. Boom. He gave away thousands and thousands of copies of this book that helps writers sell books. And he also found many, many clients that way. Using a book as a funnel of sorts is super smart. Just make sure to provide a lot of value. Don’t make it a salesy webinar in text form or it will surely backfire. You don’t need lots of calls to action in a book for some up-sell or something like that. That’s annoying and means the book doesn’t stand on it’s own.

Maybe you want to be a speaker. Becoming an author is an no-brainer. Maybe you want to be a coach or provide some kind of service. Look at the example above. It definitely works.

Maybe you just want to write a book because you want to write a book.

That’s a great reason. But I would challenge you to dig deeper and think of even more reasons why you want to write a book. Come up with a list that includes as many reasons as possible. Writing a book can be a lot of fun. But there will be a few times when you’re thinking… what the heck am I doing? Shoot, I’ve written four books and I STILL ask that question. Your list of reasons is very powerful and will help keep you moving forward.

It’s time to get started. You absolutely should write a book. What’s your next step? I’m glad you asked!

How To Start Your Own Book

After you write down your list of reasons you want to write a book, figure out what kind of book you want to write. If possible, figure out the genre. Is it non-fiction? Is it a memoir? Maybe it’s a thriller. Go to your bookshelves or your local library and find three books you really like that have the same vibe as the book you want to write.

Photo by Daria Nepriakhina on Unsplash

Take some notes on those books. Reread those books. The answers to the book you want to write often lie in your favorite books. Those books are your favorites for very good reason. Plus, you’re not starting out with a totally blank page. You’re creating a blueprint of sorts for your book. That’s where I would recommend starting. You’re really just doing some fun research and brainstorming, so keep it fun. This is not calculus or rocket science.

Repeat after me: start simple, and keep it fun.

If you’re still not sure, that’s totally cool too. Just exploring your bookshelves and finding your favorite books is always a great place to start. Consider your list of reasons you want to write a book too.

Need some more help? No problem! Fire me an email, and we can set up a free 15-minute chat at your convenience. You absolutely can write a book. And you really should! You’ve got a great story that needs to be shared.


Jim Woods is a writer who loves helping others bring their story into the world. He’s written four books and has worked with authors such as Jon Acuff, Mike Vardy, Courtney Carver, Eric Ries, and Gretchen Rubin.

👋🏼 P.S. — Want to know how you can blog, write a book and build a platform at the same time?

➡ Grab the free cheatsheet right here.

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Create A Fresh Content Strategy In Just 20 Minutes https://storymaking.me/fresh-content-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=fresh-content-strategy Tue, 08 Dec 2020 17:36:20 +0000 https://storycrafting.net/?p=4302 Do you have a content strategy?

Most people don’t. For those people who say they do, they often don’t follow their strategy. Now please know I’m not trying to shame you. I know the struggle too! You’re busy. You’ve got a lot going on. But I don’t have to tell you that.

Just putting up new content feels like a win, let alone being strategic about it.

So, as promised, I want to help you build a fresh content strategy in just 20 minutes. I know that’s a tall order. But that’s what we’re gonna do. Let’s dive in.

See this image?

Photo by Tomas Robertson on Unsplash

That’s right, it’s a forest. And this image shows how most people approach content. Each topic you create content about is a tree.

Let’s say you like to write about entrepreneurship, personal development, writing, productivity, marketing, technology, and maybe even some fiction.

That’s a lot of trees! What if you were to focus on just one tree?

Photo by Evi T. on Unsplash

When you look at just one tree, you start to notice the trunk and the branches that lead to other smaller branches.

First, pick one topic and grab a piece of paper.

Start your timer for 10 minutes. Now brainstorm as many topics as possible that are connected to your topic. If you were to choose marketing, you might put down things like copywriting, images, A/B testing, email, and whatever else comes to mind.

There are no wrong answers. Think of any problems and challenges for each of the topics that you just mentioned too. If nothing comes to mind yet, no problem. Just keep writing. Don’t stop moving that pen!

When your timer goes off, look at the ideas you’ve just written down.

What do you have? Do you see any topics that you know you can explore further? I know I mentioned email, let’s say we choose that topic.

What are some smaller — more detailed — branches that are on that tree?

  • Starting out with email marketing
  • Comparing how others do email — a case study
  • Looking closer at popups and how to make them
  • Creating landing pages
  • Writing good subject lines
  • A/B testing
  • Improving open rates
  • Having a compelling call to action
  • Which email provider should you use?

Wow, see all of those topics?  If you were to just help with each of those problems, that is 9 topics right there. Depending on how you break those down, it could easily be even more. Say you handle each topic as a video, podcast and blog post. That’s 27 pieces of content.

Digging Deeper Into Your Ideas

Now, let’s spend 10 more minutes digging even deeper. Focus on key points. Get specific. Think about what problems you’ve had in the past with these topics. Examples are essential too. 

  • Starting out with email marketing—Providers, opt-ins, autoresponders
  • Comparing how others do email — A case study
  • Looking closer at popups and how to make them—Which providers? Case studies with examples
  • Creating landing pages—Different examples, Leadpages, Click Funnels, Elementor
  • Writing good subject lines—How to do it, good vs. bad, examples, tools
  • A/B testing—What does that mean? How do you start out? Emails, blog posts, repurposing.
  • Improving open rates—Improving open rates where? Emails? Okay. Case study time! 
  • Having a compelling call to action—Examples of what to do, how to make a mediocre CTA a compelling CTA. 

Break down parts of those pieces of content into Tweets or Instagram posts and that’s 45 pieces of content! Next use the video for YouTube, Facebook Stories, Instagram Stories, and LinkedIn video and that is another 36 forms of content.

Add them all together (36+45) and that gives you 81 pieces of content — all from one simple topic!

Pretty awesome, right?

You can absolutely do this. Here’s how to do it, one step at a time.

Step 1. First, create a super helpful blog post from the original idea. 

Screenshots are super powerful. Make sure you keep in mind that you’re telling a story and solving the end user’s problem.

Step 2. Turn the audio into a podcast by using your post as a script for a podcast.

It’s really, really easy. Here’s a step-by-step guide for how you can start podcasting today using really simple tools. Best of all, you can start your podcast FOR FREE. There’s no reason not to get started.

Step 3. Next, make a video using the blog post.

The podcast you just made was great practice to help you create videos. The following post will get you jumpstarted on how to do that.

Step 4. Use your content on social media.

Take some of your blog posts and share a memorable part as a tweet. You can take a screenshot of the tweet and share that as a regular Instagram post. Next, use some of the videos that you created for Facebook, Instagram, LinkedIn, and YouTube.

Look at you, you’re a content machine.

I know that’s a lot of stuff. I’m not saying you do it all at once. You can use cool apps like If This Then That to take an Instagram post and automatically put that on your Facebook page. The less you have to do, the better!

Keep it simple or you won’t do it at all.

The Ultimate Content Trick

You can focus on just one form of content or platform per day. For example, Friday could be  your “Video Day” or “LinkedIn Day.” Monday could be “Writing Day.” And it doesn’t take a lot of time once you get into a rhythm.

Want to make things even easier? Use a tool like Recurpost. This service has a free option that you can use for posting text on one social media platform. The handy part about this tool is it allows you to repost your content in places several times so you aren’t just posting content once.

You can create a content queue and mix things up however you want. There is a paid option you can use with video that is $21 per month. If you want to save some time, it’s definitely worth the investment.

The Takeaway

Don’t wait any longer to give yourself a fresh content strategy. The more content you create, the more you can engage with your audience.

If you are not creating as much content as possible, in the eyes of many people you simply don’t exist. Don’t let that happen.

You have powerful stories to share with the world. Create a content strategy today. Don’t wait any longer. So, if you email me, and share some of your content with me, I’ll create a short helpful video for you on how you can take your content to the next level.


👋🏼 P.S. — Want to know how you can blog, write a book, and build a platform at the same time?

➡ Grab the free cheatsheet right here.

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10 Simple Ways To Find Time To Write https://storymaking.me/10-ways-to-write/?utm_source=rss&utm_medium=rss&utm_campaign=10-ways-to-write Tue, 17 Nov 2020 20:14:47 +0000 http://storycrafting.net/?p=4286

I talk to lots of writers who tell me that they just don’t have enough time to write. But here’s the thing: we all have only 24 hours in the day.  And the really cool thing is you can break down your writing into small chunks of time.

You can get some writing done in as little as 10 minutes.

Don’t assume you need hours and hours of free time to write. You might not have the flexibility — or the mental energy — to write for hours. Try using the following times to get some writing done.

  • Before you get out of bed in the morning. When you wake up, roll over, turn on your light, grab your notebook and write for a few minutes. You could even try doing “Morning Pages.“ More on this here.
  • While you’re waiting for the coffee to finish brewing. Don’t just stand there watching the coffee drip into the pot, put some words on the page!
  • While you’re in the car. I’m not saying you should write while you’re driving, but you can record your voice using your phone’s voice recorder app.
  • While you’re waiting for an appointment to start. It can be doctor’s appointment, a teeth cleaning or even a meeting. There probably is going to be some downtime before you are needed. Write then!
  • Write in the bathroom. I know it sounds funny, but you can make use of that time too! What if you spent your time writing then versus browsing on your phone?
  • While eating breakfast. There are times when you can jot down some ideas and stories while eating your eggs. Just try it out.
  • On your lunch break. Use that lunch hour as a time to be creative. The really cool thing is you may even get more than 10 minutes of writing time at lunch. If you wrote before work and during your lunch hour, you have some great momentum going for writing after work too.
  • While you’re cooking. Unless you’re making a new dish, you’ve probably mastered the art of making dinner. So jot down a few words instead of just watching that food simmer on the stove.
  • Before you go to sleep. When you climb into bed, write for 10 minutes. Your subconscious will keep going and even fill in some of the blanks while you’re busy dreaming.
  • Instead of watching TV at night. I don’t know about you, but I spend more time than I’d like to admit watching TV at night. Just mix in some writing and you’ll start to see some tremendous progress.

These smaller writing sessions stack up. And your brain is going to keep working on your stories via your subconscious while you’re not writing, so you’re actually getting more done than you realize. These are just a few ideas you can put to use.

Want even more help? My 5-Day Writing Challenge will help you build up your writing habit.


Jim Woods is a writer who loves helping others bring their story into the world. He’s written three books and has worked with authors such as Jon Acuff, Mike Vardy, Courtney Carver, Eric Ries, and Gretchen Rubin.

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Don’t Just Make More Content, Develop Long-Term Assets https://storymaking.me/develop-long-term-assets/?utm_source=rss&utm_medium=rss&utm_campaign=develop-long-term-assets Thu, 03 Sep 2020 20:00:34 +0000 http://storycrafting.net/?p=4223

All too often I see so many people playing the short game. Focusing too much energy on blog posts or social media is often a waste of time. These things come and go. What’s relevant one day is not the next day.

Winging it as far as content goes is the common content strategy. Here are a few signs that you’re winging it. You’re sharing quotes. You’re inconsistent with your content.

Instead, we all need to focus more on creating long-term assets. What do I mean?

Creating Long-Term Assets

Writing a book is one of the best long-term assets you can create. And one really cool way to do it is to blog your book. You could compile a bunch of posts or articles together and release them in book form.

When you write a good book, it will open a lot of doors for you. I personally know many authors who have found speaking gigs, consulting work, coaching (one-on-one and group coaching), created courses, and much more.

The book itself can make you money as well, but that’s not the best way to look at it. I view a book as a key that unlocks many doors that were once closed to you. I personally have landed at least 10 freelance jobs from my first book, Ready Aim Fire. Not to mention it helped me get out of debt too and gave me the confidence to go out on my own as a professional writer.

Your Email List

This one is non-negotiable, no matter what you’re doing. So please start building your email list TODAY. I wrote this article breaking down the different email service providers. Even if you don’t think you have an audience, sign up for an email provider. Everyone starts at zero.

There are quite a few fantastic YouTubers with hundreds of thousands of subscribers. I even know some with millions of subscribers. While everything is hunky dory right now, who is to say that YouTube won’t change their terms of service one day? What if Google just decides to sell off YouTube?

Don’t forget that one piece of content — even a single Tweet — could possibly get you banned from a platform.

And that’s even if you make a mistake or word something poorly. Remember, “cancel culture” cancels first and asks questions later. I know this sounds extreme, but it’s the truth.

When something goes haywire, how do you contact those who support you? Email. Email isn’t going away. Anything else can — and often will — go away. No one predicted the demise of MySpace, AOL, Yahoo Messenger, Geocities, or many other online platforms. The only constant is change with technology.

Building A Connection Hub

What on Earth do I mean by that? I mean a place that other people can connect with you and find your work. This likely could be a website. You do need one of those too. But even a minimalist one-page website could be fine. I personally like this option right here because it’s so simple and affordable.

You could have your portfolio on this page, but I really like to think of this more as a snapshot of all of your work as well as some helpful info about you. If you really want to do this well, be sure to include case studies as well.

Don’t forget — while this is your content, and you’ll be sharing some about yourself, it’s not all about you. It’s actually all about the end user. So, make it inviting. Don’t be me-focused. Rather, be end user-focused, and tell them a story. Bonus points if you use video! No one does this.

Improve Your Storytelling Skills

The most valuable skill today is storytelling. I could argue that self-awareness is up there too, but let’s be honest — that can even fall under storytelling too. Self-awareness depends on the ability to understand the story you are telling yourself.

Photo by Priscilla Du Preez on Unsplash

No matter what you do, you are telling other people stories. Getting more sales is storytelling. Getting more referrals is storytelling. Even accounting is storytelling in a sense. When you work on your storytelling skills, you can serve others better and connect with people on a deeper level. Keep improving these skills and you will see growth.

The Takeaway

Opportunities come your way when you have long-term assets.

If you were to ask me, I personally think the best choice is to write a book. I know it changed my life. As an author, you have key that opens many, many doors. I’ve helped clients all over the world write books that are now long-term assets. And I’ve also worked with many authors who have developed courses out of their books too.

If you’ve ever considered writing a book, I’d love to chat with you. I have some fantastic resources to share with you. Right now is the perfect time to write a book, even if you don’t have much time to spare. You can write a book in as little as 15 minutes a day.

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How To Turn A Mediocre Blog Post Into A Great One https://storymaking.me/make-blog-post-great/?utm_source=rss&utm_medium=rss&utm_campaign=make-blog-post-great Sat, 15 Aug 2020 00:02:59 +0000 http://storycrafting.net/?p=4102
Do you have a great piece of content that simply never got the traction? Maybe you’re wondering if you’ve written a mediocre blog post?

If you’re wondering about these questions, don’t feel alone.

Here’s a guide you can use to freshen up old content and make it shine or even to make sure a new post is as good as it can possibly be.

Step 1. Start Out With The Thumb Test

The thumb test is a trick that copywriters use, particularly in ad agencies. Here’s how it works: you cover up the logo with your thumb. Then look at the piece. An Apple ad will likely still look like an Apple ad.

A Nike ad will still look like a Nike ad. The same should work for your blog.

The voice should be consistent. The tone should be very familiar. Even the layout could help make it more clearly yours.

Photo by Bram Naus on Unsplash

Step 2. Take Another Look At Your Headline

Is it clear what the benefit is for the end user? Is it compelling? Would you actually click on it if you weren’t writing it yourself? (This is a HUGE ONE.) Want more help with headlines? This post will help you out.

How To Create Headlines Your Readers Love

Step 3. Consider Improving Your Image

Mediocre won’t cut it anymore. I’m serious. Reusing images over and over makes them lose impact. Think outside of the box and use unique images whenever you can.

Photo by Jakob Owens on Unsplash

Maybe even it’s time to take a few images yourself. Go ahead, channel your inner photographer. (Not saying you should use the photos you take immediately, but you can always practice and get better and better.)

Step 4. Look At The Structure Of Your Post

Images are essential. Is the text broken up or is there a big block of text?

If it does, that essentially says to the online reader “SKIP ME! SKIP ME!”

According to the Nielsen Norman research group: “People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.”

Online readers are skimmers. Keep that in mind. Always.

You’re even skimming this post, aren’t you. It’s okay 🙂 I know that, and that’s why I wrote this the way I did.

Step 5. Have A Compelling Call To Action

Ideally, you want a compelling call to action that is irresistible. Something that is a natural conclusion to your piece.

The key is this: the reader is constantly saying “What’s in it for me?”

Photo by Tamarcus Brown on Unsplash

Ease the reader’s pain. Give the reader some comfort or support. Make it clear. Super clear. Like explain it to a toddler clear.

Clarity is essential. Don’t overthink it. Just make it super easy.

You can even promote something such as a special offer, as long as it makes sense as the ending.

Make it the natural next step.

And don’t ever have more than one call to action.

That’s not clear, it only makes things confusing.

The Takeaway

Here’s the summary for you as you go rework your post:

  • The headline has a very clear benefit for the reader.
  • Try the Thumb Test
  • Use good images (and more than one image).
  • Keep it compelling and interesting. Would you actually read this yourself?
  • Break up the blocks of text.
  • Again, make sure everything is super clear.
  • Use only one call to action and make the CTA the natural next step.

Want to tell better stories? Grab my free Storytelling Cheat Sheet Here.

Jim Woods is a writer who believes stories can change the world. He is the creator and founder of StoryCrafting. His work has been featured in Fast Company, Life Hacker, Goinswriter, The Write Practice, and other publications.

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Focus On This Skill First To Tell Better Stories https://storymaking.me/skill-better-stories/?utm_source=rss&utm_medium=rss&utm_campaign=skill-better-stories Mon, 27 Jan 2020 21:51:59 +0000 http://storycrafting.net/?p=4044

You’re chatting with a friend over coffee. You’re telling a story, and you know the other person is not listening. He’s just waiting to talk.

As you’re telling your story, he interrupts you and changes topics. He keeps talking and talking and talking.

You don’t want to grab coffee with that person again, do you?

Yet we often use this approach with our storytelling.

We often focus only on the storytelling and overlook the importance of storylistening.

The Essential Skill We Need Today

Storylistening is just as important as storytelling. When you don’t listen, you do not have empathy. You have a one-sided conversation that is rude and even a bit self-indulgent.

We all want to feel important and valued. Stories have the power to connect us. But if we aren’t listening, stories have very little impact.

My friend Shon Christy says, “Attention is the most valuable currency available today.”

I think Shon is onto something here. Think about it: If you’re not paying attention, you simply do not engage. And if you’re telling a story without any engagement, it’s really just a form of noise. It’s a voice echoing in a canyon, and no one else can make out what is being said.

So, how do we become better storylisteners?

1. Be Intentional

Let’s be honest, there are times that you’ll want to tune someone else out. Don’t do it. Stop yourself. Being intentional as a listener takes practice. Don’t assume you know what someone is going to say before they say it. As mentioned above, a key warning sign is when you interrupt someone else who is speaking.

Try this simple trick: Tell yourself that you’ll tell someone else about this conversation later on. This simple thought can help you become more intentional.

2. Ignore FOMO

I’m thinking this applies specifically to parties. With the holidays coming up, you might find yourself at a party and see someone you know across the room. Stay present with the person in front of you. Be intentional, and listen fully.

3. Use Questions to Craft a Story

I know this is simple, but so many people never do this. Ask a question that builds on something the other person just said. Just like in storytelling, Event A leads to Event B, which leads to Event C. Use the same principle here.

If you’re talking to someone who is involved in real estate, you could ask something like, “What is the wildest thing you’ve seen in a home?” Or maybe you want to dial things back a notch. You could ask, “What areas are best for home sales?”

Fit the question for how things are going with the conversation. Context is key.

4. Listen to What Is Not Being Said

Let’s say you go on a first date. If a person talks only about work, not relationships, there is something very important that is not being said right there. Perhaps that could even be a red flag of sorts and would be a great reason to ask a question about family or friends.

The same applies to marketing. Listen to what the customer says and does not say. Then ask appropriate questions.

In addition, body language is another key part of storylistening. Pay attention to the nonverbal signals an individual tells you. Does the person speaking have their arms crossed? Are they looking you in the eye or avoiding eye contact? Are they fidgeting? Are they answering questions thoughtfully or using one-word answers?

Your Next Step

The sooner you start storylistening, the better a storyteller you will be. To help you put storylistening into practice today, here’s an approach that works well. Anytime you see someone wearing a name tag, be sure to use that individual’s name in a sentence.

This small act of paying attention opens up the dialogue for better communication. The individual already knows you are paying attention and will be more engaged when you interact. You’re not likely going to just zone out after paying attention, right? Instead, you’ll be a better storylistener.

 

“I like to listen. I have learned a great deal from listening carefully. Most people never listen.”—Ernest Hemingway

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How To Turn That Half-Written Manuscript Into A Finished Book https://storymaking.me/how-to-turn-that-half-written-manuscript-into-a-finished-book/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-turn-that-half-written-manuscript-into-a-finished-book Mon, 20 Jan 2020 16:25:02 +0000 http://storycrafting.net/?p=3976

Photo courtesy of Pixabay

You start writing your book with the best of intentions. And then momentum fades. You decide to take a break. Then your book sits there on your computer’s hard drive gathering dust.

You know you should finish it, but in your gut, you’re just wondering if you should start another book.

Sound familiar?

There is good news — you can absolutely finish your book. This short guide will help you move past procrastination and give you the momentum you need to finish your book.

When writing a book, it is helpful to remind yourself this fact: creativity is a very messy process.

“The creative act is primitive. Babies are born in blood and chaos. The most cultured mother gives birth sweating and dislocated and swearing like a sailor.” Steven Pressfield

The messiness is unavoidable — yet, somehow, we often go to great lengths to try to avoid this fact. It’s time to finally embrace the messiness of writing and accept it’s there.

The problem is that instead of sorting through the mess and spending time actually writing, it’s easy to do other things instead like…

1. Downloading a new app you don’t really need.

2. Spending hours unintentionally browsing online and then label it as “research.”

3. Talking about writing on social media.

4. Spending hours “working” in your email inbox.

5. Watching movies on Netflix for hours on end.

6. Listening to writing podcasts or watch interviews with our favorite author.

7. Jumping from one writing project to another (often to avoid doing the difficult work and to avoid finishing).

Completion of any of these tasks may even make you feel good. Some are even writing-related.

But, in many — if not most — cases, they are really procrastination.

If you want to be a cook, you can’t spend all of your time talking about recipes and finding inspiration on Pinterest. Eventually, you have to go into the kitchen and start cooking, right?

Step 1: Get all of your ingredients together and combine them together.

Step 2: Finish preparing the meal, and then cook it. Now, you have a meal.

Writing is no different.

There will be times when you screw up the recipe and make something that is not edible. That’s okay.

It happens to all of us from time to time. At least you finished the meal, right? Just keep making more messes. Keep creating.

A Simple Test For You

Scroll up to that list of seven items again. See one that stands out to you? Maybe even a couple? Or maybe you thought of something else.

That’s your dragon. You must confront your dragon because he is going to continue to stand in your way.

The Mighty Facebook Dragon Courtesy of PIxabay

You must be brave, even if you don’t feel brave at this moment.

When you face that dragon, you’ll need a sword. And when you write, you’ll find that sword. Instead of running from a challenge, you can face it. You can even defeat it.

The Number One Problem

For every writer — at every level — making and defending writing time is a lifelong battle. It’s not just that hard during the season of life you are in — it is always that hard.

“One must be pitiless about this matter of “mood.” I’ve forced myself to begin writing when I’ve been utterly exhausted, when I’ve felt my will as thin as a playing card, when nothing has seemed worth enduring for another five minutes… and somehow the activity of writing changes everything.”

Joyce Carol Oates

Once you decide to set aside time for writing, you’ve got to be intentional about it.

When are you going to write? Put it on your calendar.

Block off the time and don’t let anything else get in the way. Get stubborn and get committed to showing up.

Next, you’ve got to attach some form of consequence to the act. If you could finish your book on your own, you’d already have done it by now, right? By consequence I mean show up and do the work you say you’re going to do or face some result. For some people, deadlines work well. I recommend having a coach or another writer check in with you via text. Why text? So you’ll actually read it and see it. Text messages have a way of cutting through the mix that emails do not.

Photo by Helena Lopez

You could also meet in person with another writer for coffee on a regular basis to hold each other accountable. There are many ways to get the support and encouragement you need to finish.

The Next Step

As you dive back into your book, you must answer an important question: where are you really at with your book right now?

It’s time to be 100% honest. Reread what you have written so far. It’s okay if you’re not happy with it or you think it is terrible. The good news is you can always edit it.

You can’t write and edit at the same time. If you do, you’ll only spin your wheels and stay stuck. Remember, no matter what you are writing you have to have a compelling beginning (act 1), an interesting middle (act 2) and a satisfying conclusion (act 3).

Spend some time with your book. Think about your book. You may only have one act. You may have all three acts, but act two might be boring and not hold the reader’s interest. Wherever you are, after you spend some time with your book you’ll have a better idea of where you need to focus your time.

Stay On Track With Your Book

Remember all books have a beginning, middle, and end. The confusion often lies when your mind jumps around. Your mind might move from the beginning to the end and then land back on the middle.

To map things out, jot down your ideas and put them into order.

This is the hardest part; if there isn’t a clear-cut beginning, middle and end, the book will likely need more work. Talk it over with a friend, and get feedback if possible. A second perspective can make a world of difference.

If you are working on the beginning of your book and know what you want to write about in that part, focusing on the final steps for the book launch will not help you. Multitasking is a myth and does not make you move any faster.

Resist the urge to skip ahead. Focus on the task at hand — today’s writing.

Keep in mind that it is common to fall off track while you write your book; make a plan to have others help keep you accountable and help you stay disciplined.

Set A Schedule

When you set a schedule, you give yourself a roadmap. Try your best to stick with it for the length of your book. You can tweak and change things next time. Right now, do whatever you can to stay disciplined and focus on finishing. Do remember that your self-control is finite.

Give yourself breaks, and establish boundaries to help you keep moving forward. As you establish good habits, they will become an essential part of developing your writing routine.

Measure Your Progress

Not all writing sessions will go as well as others; all you can do is put in the time and give your best effort.

Sometimes you will write a couple of thousand words. Other times you will write 200 words. This is absolutely normal. Accept this and know it is part of the journey in writing your book.

Some writers are just faster than others. Don’t worry about that as there is no real right or wrong way to do your work — the most important thing is that you do the work.

Say hello to your new best friend: data. I know data isn’t normally very exciting, but data will help you move past emotion. You’re going to have a few rough spots in finishing your book, and data will provide you with the powerful information you need to move forward and type ‘The End.’

Photo by Rawpixel

Many writers use word counts as a primary way of tracking your progress. However, there is an inherent danger in this; there will be times where you push yourself to meet a high word count for the day, and the writing is garbage.

There will be some days you write less but your writing will be fantastic. To have a more balanced approach, consider tracking your progress in hours and in words per day. Then you at least have two tools to measure progress.

Keep It Simple

Writing a book is hard enough, so leave yourself clear notes that you can follow. In my experience, post it note tabs on a manuscript can fall off — so if you decide to use those, it would be wise to reinforce them with tape. If you decide to leave yourself comments on the Word document, that’s fine too. The good thing about that approach is you can always save the document in several places.

Work on one chapter (or scene) at a time.

If you like to mark up pages with a pen instead of editing on a computer, you could print out one chapter at a time. This will also help you have more momentum as you edit and rewrite, because it is not as overwhelming holding a stack of 5 pages in your hand as it is looking at a 150-page manuscript. In addition, it is a lot easier to focus on one scene or chapter for writing.

Having a plan for both your writing process and editing process is essential.

In many cases, writers have a rough rough rough draft that is not finished. Here are a few tips that you can use to help you plan your writing process and also the editing process.

Commit to keeping writing and editing separate. For example, if you’re writing the book in Scrivener, edit in Word. When you keep each task separate, you’ll have more clarity. Remember, writing and editing are two very different tasks. Don’t let them blur together.

Writing is moving the sand into the sandbox.

Editing is using different tools to move the sand and making sand castles.

Writing is really messy by nature.

Editing is cleaning up the mess.

Finishing Requires Momentum

As you keep writing, you’ll find momentum in many different ways. So once something works for you, keep doing it. Don’t change things up. Remind yourself of the success that you have already had.

Don’t believe the lie that once you have created the first draft, your work is finished. That is a lie. The creative process is messy. Your brain rarely works in order. The middle blurs together with the end. What you originally thought was the beginning could really be the middle.

Be willing to embrace the mess. Let your fear of creating something that is not perfect go. Sounds a little scary, right?

It is.

But you’ve finished your work before. When you think about it, you even have an approach that you’ve used in the past that you know works.

It’s a fact. You know how to do this. You’ve done difficult things before.

A Final Word

No matter where you are today, please know you can finish your book. If you’d like some encouragement or help, just ask for it. You’re surrounded by more people that are cheering you on than you realize. Ask for some support, follow this plan, and you’ll soon be holding your finish book in your hands.

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How To Create Headlines Your Readers Love https://storymaking.me/create-headlines/?utm_source=rss&utm_medium=rss&utm_campaign=create-headlines Tue, 17 Dec 2019 21:08:55 +0000 http://storycrafting.net/?p=4007

Headlines are often the number one challenge for most writers.

Why? The stakes are really high. You need to grab the reader’s attention, make it interesting, and deliver on a promise.

A headline is basically the writing equivalent of a blind date, and first impressions stick.

So, what makes a reader skip over a headline?

One that is too pushy, irrelevant, boring, wordy or unclear.

You also have to keep in mind that people don’t read, they skim.

The reader is constantly thinking, “What’s in this for me?”

If something is all about the writer and not the audience, unless you’re a celebrity like Oprah or something, most people are going to likely pass it buy. The only main exception to this being a juicy story. We are all drawn to a story like a kid to candy. More on this here.

How To Create A Headline

The first thing to do is to spend some time with Google researching problems.

I recently pitched a post to a publication about how to think more clearly.

A great first step is to see what people are searching for on Google.

See all the options out there? These are the most popular searches for that topic.

I landed on a tentative headline of “3 Steps To Think More Clearly.”

Is it the greatest headline ever? No. But it is clear, and that’s really important. It also fits well with other articles at this publication. Context is really important.

What can you do for your next step?

Get To Know Your Audience Well

Go through some posts that you’ve saved or even a social media feed and pick out some headlines that stand out to you.

Here are a few headlines that hooked me lately:

The headlines I like — the ones that stand out to me — say something about what is important (or interesting) to me. I have to say the word “weird” is definitely what made me interested enough to click on the Writer’s Digest article.

Go through some of the articles that have “hooked” you recently. Feedly is a great tool for this. Just add some of your favorite blogs and figure out what headlines really jump at you. Here is my Feedly. I pointed out headlines that made me want to read more.

Most of the headlines I pointed out are pretty clear. The second one “No Philosophy” is a short story. The first sentence hooked me with that one.

One More Example

Let’s say I mentioned this headline as one that stood out to me:

Here’s How To Grow The Perfect Mustache. (Via Men’s Health)

What kind of assumptions would you make about me? Clearly, I want to grow a mustache or I really like mustaches.

Or not.

What actually made this headline stand out to me was image and location of the headline on the Men’s Journal website.

Photo by Author/MensHealth.com

Layout matters too. Our eyes lead where we go. The first article flat out looks more interesting to me than the others. For some reason, this article also looks easier to read than the others. When compared to 8 rules, 40 best mustaches, and 13 beard products, it’s no wonder I chose the first article. Again, context is important. It is important to not make tons of assumptions without further testing.

A Helpful Tool To Use

I really like using the Co-schedule Headline Analyzer. And it’s really simple. Just type the headline in the box (you might have to give some info first) and then hit analyze now.

Here’s what I get for the headline I mentioned at the beginning of the post that I was making.

The 0% for emotional really jumps out, doesn’t it. I forgot to put anything emotional in my headline. But remember, it’s just a tool. It’s fine if you’re just experimenting or starting out. But don’t lean on any score too heavily.

Asking yourself,”Would I actually click on this?’ is probably the most important question you can ask yourself.

A Final Word

You’re writing for humans, not search engines. You want to engage individuals and help them with their problems. Don’t ever lose focus of this.

Your brain knows a good headline when it sees one.

You automatically want to go that article, email, or other piece of content. That’s the real key. If you read a headline, and you don’t immediately want to click it, that’s a sign you need to keep working.

Want some more help? I offer helpful, affordable coaching so you can improve as a writer in just an hour or less.

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Create Better Stories With This Simple Approach https://storymaking.me/create-better-stories/?utm_source=rss&utm_medium=rss&utm_campaign=create-better-stories Wed, 20 Nov 2019 21:53:23 +0000 http://storycrafting.net/?p=3967

You just started creating a story. Things are going well, and then… you start to second guess yourself. You don’t know what comes next, so you find yourself distracted, and you give into it.

Within a matter of seconds you are consuming the many stories around you: movies, social media, and a million other forms of content. Then your own story gets pushed aside for the others that are finished and available right in front of you.

A tap or click here, a swipe there, and you have more stories than you can consume in a lifetime. If this feels familiar, please know you’re not alone.

We’re All In A State Of Story Overload

Everywhere you look, you are surrounded by stories. It’s absolutely unavoidable. Online and offline. Digital and analog. Stories are all around you; each one is battling for your attention.

So what can we do about it? How do we create and tell our own stories?

Here are some specific steps you can take.

Go Ahead And Get Distracted

Instead of trying to avoid all distraction, just embrace the distraction. Go for a story dive. Dive as deep as you want down the rabbit hole. But you should do it intentionally, with a timer.

One hour is fine. A half an hour is even better.

Figure out what you love and what you hate.

  • What inspires you?
  • What excites you?
  • What bores you?
  • What makes you move on to another story?

All of this matters a lot more than you realize. This will also help you figure out a way to tell your story.

Next, Start Planting Story Seeds.

A story seed is an idea that interests you. It will often start with two powerful words: What If…

Set aside your story seed and see if it grows.

And the story seed may or may not grow. That’s okay.

Photo by Daniel Hjalmarsson on Unsplash

Some Story Seeds Take More Time To Grow

It might develop into a short story, a blog post, a video or a podcast. Maybe it will even become a novel or a screenplay.

You can’t control the story seed. All you can do is feed it and nuture it.

So how do you do that?

Go back to those two words: What if… Allow your mind to wonder. Then answer the question. There are no right or wrong answers.

And it’s totally fine if no answers come.

If it doesn’t come bursting out of you
in spite of everything, don’t do it.

If you have to wait for it to roar out of
you, then wait patiently. — Charles Bukowski

 

Keep showing up. I know it sounds like work, but stories require effort.

Good stories rarely — if ever — write themselves.

But you know in your gut there is something there. A story is waiting somewhere. Don’t give up. Every time you show up, you keep giving story seeds the water and sunlight they need.

One day, you’ll start to see some serious growth.

Photo by Nagy Arnold on Unsplash

A Simple Story Structure You Can Use

Here’s a simple way to write better stories that screenwriters have known for years: stories have a three-part structure to them.

All stories have a beginning, middle and end.

Too much of any one part and the audience gets bored. Once you figure out what part of the story you’re working on, the easier the writing gets.

You suddenly have some perspective. Now you can start putting the pieces together.

Photo by Ryoji Iwata on Unsplash

Suddenly you will start to see where things start to come together. But it can’t that easy, can it? Let’s dig a little deeper into the parts of a story.

Your Takeaway

Focus on one story to tell at a time. I know this is a challenge because simplicity is not easy to achieve when you are distracted. You might have to unplug altogether and start from scratch. Spend some time alone and use paper if the computer or phone are distracting you.

Photo by Caleb Frith on Unsplash

Tell the one story in the easiest way possible. Don’t make it complicated. If it seems confusing, keep digging and take the story to the most simple level. The more you keep digging — and simplifying — the more clarity you’ll have.

Try the 3-act structure. Everything fits into a beginning, middle and end. It just might not be in that order at first. So keep playing with it. Keep working on it. Don’t give up. Stories take time.

Want some support? I offer professional coaching to make sure you craft the best story possible.

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The Easiest Way To Tell A Good Story https://storymaking.me/tell-a-good-story/?utm_source=rss&utm_medium=rss&utm_campaign=tell-a-good-story Tue, 08 Oct 2019 02:40:16 +0000 http://storycrafting.net/?p=3910

You are already a storyteller. You know how to tell stories. But telling a clear, compelling story can be difficult.

Why? There are a ton of different ways to tell a story. Let’s look at a few of the most popular approaches.

Storytelling Approach #1

There’s plotting — or outlining — which is often based on a specific methodology like the following: Save The Cat, Story Grid, Story Maps, The Snowflake Method, story beats, and many, many more. Plotting writers often swear by this approach and love that you know the ending before you write your book.

Storytelling Approach #2

There is also pantsing, which is essentially making up the story as it comes to you. In most cases, you don’t know what is coming next until you write it.

When I did the Finish Your Book Summit, I was surprised to learn that the majority of writers I interviewed were pantsers. Many, many prolific writers use this approach and there is even a book about this called Writing Into The Dark.

The Much Easier Way

But storytelling can be made EVEN simpler. How does three words sound? No, I’m not talking about beginning, middle and end. You already know those are a critical part of storytelling.

Drum roll please… here it is… no “and then.”

What??? Yep. No “and then.”

Of course, this also makes me think of this scene from this cheesy movie, Dude, Where’s My Car?

Image courtesy of Giphy

Okay, let me explain. Stories have to be interconnected to work. There has to be causation.

If there is not causation, you have one action scene or set piece leading to another like in many Michael Bay movies.

That’s not a story. Is it entertaining? Sure. But it’s not a story.

If at any point in your novel, screenplay, or even blog post you find yourself going “and then” you’ve got something that isn’t very good.

What you need is the following words: therefore, because, or but.

One of these words should fit right between each scene or chapter.

You could even say those three words guide decisions.

Luke Skywalker went with Obi-Wan because his uncle was killed, and there was nothing for him on Alderaan.

Where Things Get More Complicated

The word but is also really important because it shows that there is a complication. Let’s look at an example with Jaws.

Several people turned up dead and/or missing in Amity, therefore Sheriff Brody decided to close the beach.

But the mayor didn’t want to scare off any tourists, so he kept the beach open.

Therefore Sheriff Brody was on the lookout and unable to relax while he was at the beach. (Cue the buildup of major suspense.)

Here’s a brief 2-minute video where the creators of South Park explain this approach further. I hope you enjoy it.


Want to build your writing habit?



Jim Woods is a bestselling author, freelance writer, and writing coach. His work been featured in Fast Company, Life Hacker, Goinswriter, The Write Practice, and many other publications.

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